August 2017 – Arts Hacker

Evaluation Of The Arts By The Arts

Wed, Aug 30, 17 by Joe Patti

Arts organizations are asked to create dozens of reports every year evaluating their programs to justify the funding they receive so you probably aren’t inclined to embark on an additional self-evaluation of their own. However, the group, IETM – International network for contemporary performing arts, recently issued a self-evaluation tool kit specifically designed for arts organizations with the goal of empowering groups to take control of the evaluation narrative. IETM say that many funders employ criteria that suits their own agenda, or perhaps to justify their existence, and may either misrepresent or … Read more

Does Your Website Have A SSL Certificate? If not, you may need one sooner than later.

Thu, Aug 24, 17 by Drew McManus

At the beginning of August, Google Webmaster Tools began sending notices to users with a warning that “Starting October 2017, Chrome (version 62) will show a “NOT SECURE” warning when users enter text in a form on an HTTP page, and for all HTTP pages in Incognito mode.” Currently, “not secure” warnings only appear on webpages that asked for passwords or credit card fields but this latest step expands those situations to include text input fields such as < input type=”text” > or < input type=”email” >. In English, this means any … Read more

Who Should Receive Your Email Newsletter?

Tue, Aug 22, 17 by Ceci Dadisman

You may remember this post I wrote a while ago about why people unsubscribe from your emails. At the end, I propose the idea that your email newsletter should not be sent to everyone on your list (or to the people on all of your lists, depending on how you have it organized). As marketing evolves, relevance is becoming more and more important. Sending your patrons (and prospective patrons) the most relevant communications is key to not only selling tickets but to engage them in your brand. Do you have low open … Read more