Using Onboarding Techniques To Improve Web Engagement
If you’re looking for some low hanging fruit to improve online engagement with users, look no further than using an onboarding email campaign to introduce website visitors to key functions of your website. Ideally, you’re capturing user email info at your website; it might be via newsletter subscription or a new user registration. Regardless of which capture point it is, knowing that the lead came in through your website is a crucial step in determining if they are well suited for a web engagement onboarding campaign. Why This Matters For arts organizations … Read more