Yes, We Need To Change The Theater Experience

If you have not yet read Terry Teachout’s recent article in the Wall Street Journal about the California Symphony’s new efforts to bring in millennials, you must read it immediately. Like, right now. Don’t worry, I’ll wait. Ok, now that you’ve read it, let’s talk about two major points that every arts administrator should take to heart: “What the California Symphony discovered, in short, was that “almost every single piece of negative feedback was about something other than the performance.”” “Another important discovery was that it’s single-ticket buyers, not veteran subscribers, who are … Read more

Getting Started

Make Sure You’re Getting the Internet Connection Speeds You’re Paying For

Internet Service Providers (ISPs) are big on promoting how fast your office, home, or cellular connections are. In fact, it’s one of the single most important aspects of their service. But how do you know if you’re getting the connection speeds you’re paying for? If you have an in-house IT professional or pay a third-party provider, you should confirm they are routinely testing your connection speeds. But if you don’t have the luxury of regular IT support, the good news is testing and tracking results are both simple and quick. In fact, … Read more

messages

Why People Unsubscribe From Your Emails

At the end of last year, MarketingSherpa published their Customer Satisfaction Research Study.  This thing is chock full of data about customer-first marketing, which they define as: An approach to marketing that strives for the highest degree of customer satisfaction through deep understanding of customers’ needs and wants and creating a value proposition with valuable products and services that exceed their expectations. One of the findings that particularly interested me is about email unsubscribes. We all want to keep the people on our lists engaged and happy and email is still the … Read more

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