How To Set Better Marketing Goals
I was just having a conversation with colleagues this morning about the importance of having goals. I, personally, work better if I have something to attain and a roadmap to get there. I ran across this article this morning that is a great guide to setting better marketing goals for your nonprofit. David Hartstein, on the Wired Impact blog, states, “If you don’t know where you’re going, there’s no way to monitor your progress or ...
All Right, Everyone, We Need To Freak Out More About Nonprofit Leadership
The always brilliant Vu Le has a December 2015 post on his blog, Nonprofit With Balls, starting the freak out about nonprofit leadership. The typical freak out going on is over Boomers who are retiring and the concern that this causes a leadership gap. But, Le instead encourages us to look at other leadership challenges that are appearing. Leaders aren’t reflective of the communities we serve. Only 18% of nonprofit professionals are people of color, ...
An Arts Manager’s Guide To Combating Ghost Referral Spam In Google Analytics
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Among the many types of spammers that have cropped up over the course of the last year, one of the fastest growing variations is Ghost Referral Spammers (GRS) targeting your Google Analytics (GA) account. The end result is a torrent of fake metrics that can be so overwhelming, it compromises the value of your legitimate GA metrics. Google is well aware of the problem and actively working on solutions but in the meantime, you’ll need ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…