Light Choices Weigh Heavily

When backstage technical staff have a negative interaction with performers, they will frequently mutter something along the lines of “if not for us, you would be shouting yourself hoarse on a bare stage in the dark,” noting that lighting, sound amplification and sets don’t happen by magic. The technical elements of a show are often overlooked because short of explosions and things flying around,  if they are done well, you shouldn’t really notice them. Consequently, ...

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show on the road

We’re Taking The Show On The Road To The 2016 @ArtsMidwest Conference

Three ArtsHacker authors will be leading a pre-conference session at the 2016 Arts Midwest conference (@ArtsMidwest) in Milwaukee on Tuesday, 9/13/2016. The session, Click. Click. Done. Developing Your Google Analytics Skills, has already generated a great deal of interest and they are allowing attendees to sign up through today or until all of the spots are filled. Panelists include Ceci Dadisman, Marc van Bree, and Drew McManus and if you’re attending the conference please be ...

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Using Internal Search To Optimize Your Website

Using Internal Search To Optimize Your Website

Drew eloquently described how to easily activate internal search tracking in Google Analytics. Let’s look into how you can use the data from the report. [box] Do visitors use the search function? Unless you have a specific site or section of your site that lends itself to searches (i.e. a large ecommerce site, a huge archive or catalog, many articles, or anything else that requires many database entries or lots of content), don’t expect a ...