Using Data to Make Your Website Better…Stronger…FASTER
Recently, fellow ArtsHacker, Ceci Dadisman, and I enjoyed giving a presentation to attendees of the Institute of Outdoor Theatre 2016 conference on how to use Google Analytics (GA) to make data-driven improvements to website content and layouts. The session was a huge hit and unlike our other GA oriented sessions over the past year (NAMPC2015 and ArtsMidwest2016), this one focused more on using out-of-the-box GA features, which made the material more readily usable for professionals just getting into GA. Simply put, if GA seems new and a little scary, this is exactly … Read more