Month: April 2016

Level Up Your Logo Design

Level Up Your Logo Design

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Is logo design something you love to hate? Serving as a crown jewel for your branding, it shows up in nearly everything you do but how many organizations consider responsive web design standards when engaging a major redesign process or design refresh? Smashing Magazine published an article by design agency creative director, Jon Tarr, that examines a new dynamic in logo design that should become a staple in your next process: designing for responsive websites. The modern logo has to work harder than ever before. In the past, a company logo was … Read more

How To Find The Truth About Your Audience Demographics

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We all have anecdotal information about who buys tickets to our organization’s event.  “Well, our people are all [insert adjective here]” or “our people are [insert adjective here] so they prefer to…” If this sounds familiar to you, you are not alone. But how well do you REALLY know your audience?  Do you actually have data that shows who, demographically, is purchasing tickets or memberships?  If you do, awesome! If you don’t, I’ve got a couple of ways that will help you find out. Why should you find out the demographics of … Read more

Supporting Female Artists Year Round

Supporting Female Artists Year Round

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Every March, organizations post on social media about female composers, female artists, female conductors, etc. March is Women’s History Month, so those posts are definitely timely and appropriate.  But, we should be highlighting and celebrating and supporting female artists year round, not just in one month. (Yes, this same argument goes for highlighting and celebrating and performing African American artists not just in February and Hispanic artists not just in October, and so on and so on). Devra Thomas at The Clyde Fitch Report published a February, 2016 article called “5o Ways to Support … Read more