Level Up Your Logo Design


By: Drew McManus

Is logo design something you love to hate? Serving as a crown jewel for your branding, it shows up in nearly everything you do but how many organizations consider responsive web design standards when engaging a major redesign process or design refresh?

Smashing Magazine published an article by design agency creative director, Jon Tarr, that examines a new dynamic in logo design that should become a staple in your next process: designing for responsive websites.

The modern logo has to work harder than ever before. In the past, a company logo was perhaps intended simply for a shop sign and printed in local newspaper adverts. Today’s logos have to work with a growing plethora of smart devices with varying screen sizes and resolutions, displaying responsive websites. ~ Jon Tarr

Level Up Your Logo Design

Tarr tackles some of the most difficult challenges nonprofit performing arts groups encounter as standard operating procedure, such as a limited budget, and provides a wealth of insight and examples from the tech industry and more to reinforce his key message underscoring why simple, flexible and versatile logo design has become so important.

google logo changes

And since logo design is one of the unique design pies that attracts a large number of fingers, this article provides appeal beyond those traditionally responsible for marketing and design decisions.

UPDATE: One of the comments to Tarr’s article provides a fantastic resource for real world corporate logos inside a live responsive environment:  responsivelogos.co.uk.

[button link=”https://www.smashingmagazine.com/2016/04/logo-design-responsive-websites/” bg_color=”#E6353A” border=”#E6353A”]Read Logo Design For Responsive Websites at SmashingMagazine.com[/button]

Drew McManus
Drew McManus
In addition to my consulting business, I'm also the Principal of Venture Industries Online but don’t let that title fool you into thinking I'm just a tech geek. I bring 20+ years of global broad-based arts consulting experience to the table to help clients break the cycle of choosing one-size-fits-none solutions and instead, deliver options allowing them to get ahead of the tech curve instead of trying to catch up by going slower. With the vision of legacy support strategy and the delights of creative insights, my mission is to deliver a sophisticated next generation technology designed especially for the field of performing arts. The first step in that journey began in 2010 when The Venture Platform was released, a purpose-designed managed website development solution designed especially for arts organizations and artists. For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, lead a team of intrepid arts pros to hack the arts, lead an arts business incubator, and love a good coffee drink.
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