Your Images May Not Be Yours To Use
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There is so much discussion about intellectual property rights, it can make you nervous about using other people’s images. Stock photos can either be unsuitable to your needs, or expensive to license. But at least as an arts organization, you have a staff of skilled and creative people who can take excellent pictures for you and you never have to worry about usage rights, because they are your images, right? Well, not exactly. Just because ...
Bio-Writing 101
As an arts marketer, I have seen a huge variety of artist biographies. I love the ones that need no editing from me and can go straight to the printer for our programs. I cringe when I see bios that are full of spelling and grammar mistakes, missing italics or appropriate quote marks, too many words, etc. Whether you’re an artist or a professional, we all need a bio at some time in our career. ...
Assessing Programs with the Lean Arts Canvas
I went to a luncheon a few weeks ago on an “Innovation District” that Chattanooga is creating. In that luncheon, the words “Start-Up Entrepreneur” were said no less than 15 times; seriously, I stopped tallying after the 15th. When the buzzword about town is not “art” or “symphony”, it’s easy to dismiss the other and get peeved that seemingly no one is paying attention to the work you’re doing. But, in an April, 2015 post ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…