Website as mothership infographic

Drive More Traffic To Your Website

Place links on social media channels that send fans back to your website – always! It may sound simple, yet so many artists and organizations don’t do it. I have seen social media content that is relevant to an artist’s brand or an organization’s mission, yet for some reason their social media content doesn’t link back to their website. Driving web traffic is important for obvious reasons, but in case you are new to it, more traffic means greater exposure for your brand. One of the easiest foolproof ways to drive people … Read more

10 Ways to Build A Strong Relationship with Your Legislator

10 Ways to Build a Strong Relationship with Your Legislator

It’s Arts Advocacy Time in Tennessee, Y’all! Each March, Tennesseans for the Arts sponsors an Arts Advocacy Day at Capitol Hill in Nashville.  This day allows organizations from across the state to meet and hear updates from our state arts commission, any political news affecting the arts in Tennessee, and to learn more about Tennessee’s specialty license plate program which is largely responsible for state arts funding. But, the most important part of the day (and the time I get to feel like an extra in West Wing: South Edition) is spent … Read more

Glorious demographics data

One Simple Change To Google Analytics Anyone Can Do (and everyone should)

Google Analytics (GA) is a remarkable resource but too many arts marketers aren’t able to leverage everything it has to offer. It’s not from a lack of trying or desire; in many cases, GA can simply seem overwhelming; fortunately, Google rolls out a seemingly endless stream of improvements and over the past year, many of those have been geared to one-click-simple changes; case in point, activating demographics and interest reports. Previously, this little gem required a slight modification to your tracking code which you then had to upload to your site (and … Read more

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