Creating A Promo Video For An Orchestra With A Union Media Agreement
Video content is a superb way to garner engagement on Facebook. Clearly, you can use videos to promote across social media, but it works particularly well on Facebook. Recently, I was tasked by the Allentown Symphony Orchestra to promote their concerts. One concert featured the three-time Grammy Award-winning saxophonist Branford Marsalis playing with the ASO. Perhaps other marketing people can empathize when I say it’s hard to create from nothing. In other words, what does ...
Hidden Productivity Gems: Adobe Fireworks Batch Image Processing
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No doubt about it, Adobe Creative Cloud apps are all kinds of useful. Most arts managers tend to work with the Big 3: InDesign, Photoshop, and Illustrator but if you have access to the full suite or additional stand alone apps, one hidden gem waiting to be discovered is the batch processing tool inside Fireworks; even if you never use Fireworks for anything other than the batch processing tool, you’ll still boost your productivity by ...
Copyright, Public Domain, and Fair Use Guidance Provided Here
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Questions about Copyright, Public Domain, and Fair Use abound in the arts. Fortunately, the fine folks at the American Library Association (ALA) have our back and have developed interactive tools to help us get a handle on these questions. These tools, as well as the code to embed¹ them in a website, are available on the ALA Office for Information Technology Policy website. The easiest tool to use is the Digital Copyright Slider which gives ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…