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Creating a Social Media Plan: Make Some Decisions

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Having a plan lets you look at your social interaction comprehensively and see how it fits into other engagement and marketing goals.  Plus, it makes it really easy when the social media handler gets sick and the box office has to use that Twitter thing until they’re back. Let’s make some decisions and decide which platforms you are going to be on. Every day, a new social media site pops up and is touted as the next big site. But, let’s be real … they seldom are the next big site and … Read more

Creating a Social Media Plan: Do Some Research

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If your office is like our office, there are a small group of people running the show.  With only a handful of people in my office, we have to plan ahead on schedules, programming, concerts, who will be running the box office when the box office manager is on vacation, who’s bringing the donuts to the staff meeting, etc. Well, maybe not the last one, but you get the picture.  Planning is important. So, if you have front of house plans and marketing plans and subscription plans, you should also have a … Read more