Self Serve Advertising Is The Future

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Let’s talk about advertising. No, not digital channels. I want to talk about traditional channels.

For most organizations, running ads on traditional channels like radio, TV, or even billboards is still a part of an effective communications campaigns. However, those channels are usually expensive and time-consuming to book. I’ve got nothing against ad reps but, without fail, there is a lot of back and forth during the process and they will try to get you into a plan with the largest spend possible.

In the past couple of years, forward thinking companies have come up with self serve ways to book these channels. I personally have used some of the ones I’m going to talk about today and can vouch for the fact that they are effective. Also, you have the ability to target more efficiently (sometimes down to the neighborhood!), set your own budget, and make changes when necessary along the way. All in record time without an ad rep.

Here are just a few solutions that are out there:

TV/Connected TV

Hulu Ad Manager

Spectrum Reach

Radio/Streaming

Spotify Advertising

iHeart Ad Builder

AudioGo

Billboards

Blip Billboards

BillboardsIn

Have you used a self serve solution to book ads on a traditional channel? Comment below! I’d love to hear about your experience.

About Ceci Dadisman

Ceci Dadisman is a marketing professional with more than 15 years of experience creating effective communications campaigns utilizing innovative, forward thinking methods. She is nationally recognized as a leader in digital marketing and specializes in multichannel communications campaigns.

A frequent public speaker, Ceci’s recent and upcoming engagements feature national conference appearances at NTEN, Museums and the Web, National Arts Marketing Project, Arts Midwest, American Alliance of Museums, OPERA America, Midwest Museums Association, and Chorus America in addition to many other local and regional events. Known for her easy-going and vernacular style, she creates open learning environments with an emphasis on information sharing and useful takeaways.

She is a member of the National Arts Marketing Project Advisory Committee and the West Virginia University College of Creative Arts Visiting Committee, and is a mentor in West Virginia University’s Creative Consultant program. She also teaches the arts marketing course at West Virginia University’s College of Creative Arts and is on the faculty of Chorus America’s Chorus Management Institute.

Ceci was born and raised in Pittsburgh, PA and graduated from West Virginia University’s College of Creative Arts. She currently lives in Cleveland, Ohio.

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