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In my war against jargon, I’ve come across a couple of tools that can help simplify our messaging quickly and easily. Neither are free, but they are affordable and you may find them well worth the cost.
Both of these first options are AI powered copywriting assistance. They will take copy you provide and improve, expand, or, for today’s purposes, simplify it.
I use this software just about daily. Not only can it help improve messaging across the board, but it has a handy feature called “Explain It To A Child”.
What this does is simplifies your text way down to it’s fundamental elements. The text that it will spit out won’t be what you will end up using but it is a good foundation to build your messaging upon. I often find it is more effective to start from the most simple and go up from there rather than the other way around.
AnyWord is also uses AI to make copy better but it also has handy features to tailor the messaging to certain audiences.
In addition, when you enter your copy, it’s native features simplify the wording and removes jargon.
These are great tools, but there is always the tried-and-true, free way to determine if your messaging is easy to understand: ask a friend or family member who is not an expert in your art form. Honest feedback will help remove jargon and position your content in a way that will be compelling and relevant.