Tools To Help De-Jargon Your Messaging


By: Ceci Dadisman

In: Marketing & Communications, Messaging & Content

Note: There are no affiliate links included in this post. 

In my war against jargon, I’ve come across a couple of tools that can help simplify our messaging quickly and easily. Neither are free, but they are affordable and you may find them well worth the cost.

Both of these first options are AI powered copywriting assistance. They will take copy you provide and improve, expand, or, for today’s purposes, simplify it.

I use this software just about daily. Not only can it help improve messaging across the board, but it has a handy feature called “Explain It To A Child”. "Explain It To A Child" Feature

What this does is simplifies your text way down to it’s fundamental elements. The text that it will spit out won’t be what you will end up using but it is a good foundation to build your messaging upon. I often find it is more effective to start from the most simple and go up from there rather than the other way around.

AnyWord is also uses AI to make copy better but it also has handy features to tailor the messaging to certain audiences.

In addition, when you enter your copy, it’s native features simplify the wording and removes jargon.

These are great tools, but there is always the tried-and-true, free way to determine if your messaging is easy to understand: ask a friend or family member who is not an expert in your art form. Honest feedback will help remove jargon and position your content in a way that will be compelling and relevant.

Ceci Dadisman
Ceci Dadisman
Ceci Dadisman is a marketing professional with more than 15 years of experience creating effective communications campaigns utilizing innovative, forward thinking methods. She is nationally recognized as a leader in digital marketing and specializes in multichannel communications campaigns. A frequent public speaker, Ceci’s recent and upcoming engagements feature national conference appearances at NTEN, Museums and the Web, National Arts Marketing Project, Arts Midwest, American Alliance of Museums, OPERA America, Midwest Museums Association, and Chorus America in addition to many other local and regional events. Known for her easy-going and vernacular style, she creates open learning environments with an emphasis on information sharing and useful takeaways. She is a member of the National Arts Marketing Project Advisory Committee and the West Virginia University College of Creative Arts Visiting Committee, and is a mentor in West Virginia University’s Creative Consultant program. She also teaches the arts marketing course at West Virginia University’s College of Creative Arts and is on the faculty of Chorus America’s Chorus Management Institute. Ceci was born and raised in Pittsburgh, PA and graduated from West Virginia University’s College of Creative Arts. She currently lives in Cleveland, Ohio.
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