Reaching Millennial Donors


By: Sarah Marczynski

In: Development

Millenial donors

Are you tired of hearing about millenials yet? Since we’re the next generation of donors, audience members, volunteers you might just get used to us.

If my Facebook feed says anything, we are single handedly responsible for bringing pumpkin spice lattes back in September. We’re not all that bad. In fact, we’re actually learning to be pretty good and generous.  According to the Millennial Impact Report, nearly 40% of us gave amounts between $1-50, and another 23% gave at $51-100 levels to a nonprofit in 2012. Sure we don’t fit the current ‘typical donor’ profile of most symphonies, but in a few decades, we will.

Looking for ways to connect with millenials and start the giving trend early? Check out this post from 3/7/2014 on Nonprofit Marketing Blog by Caryn Stein, Vice President of Communications and Content at Network for Good. 

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Sarah Marczynski
Sarah joined the Chattanooga Symphony & Opera in 2010 working with the Marketing and Development staffs and quickly became interested in community engagement and education. She holds a Master’s of Public Administration focusing in Nonprofit Arts Management from the University of Tennessee at Chattanooga where her capstone and other work under Dr. Christopher Horne examined attendance patterns in high-art cultural institutions and network relationships between local arts agencies and cultural partners. She also holds a Bachelor’s of Vocal Music Education from UTC, where she studied under Dr. Kevin Ford and Ron Ulen. Sarah has been active in the Chattanooga arts community, serving as the founding chair of the Chattanooga Young Artistic Network (CYAN), graduating from the Holmberg Arts Leadership Institute, and working with the Chattanooga Boys Choir, the Choral Arts Society, the Hunter Museum of American Art, the Chattanooga Bach Choir. Outside of the arts world, Sarah pretends to be an excellent cook (but she's broken 2 ovens), reads Jane Austen novels, and watches way too much House of Cards.
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