Are you tired of hearing about millenials yet? Since we’re the next generation of donors, audience members, volunteers you might just get used to us.
If my Facebook feed says anything, we are single handedly responsible for bringing pumpkin spice lattes back in September. We’re not all that bad. In fact, we’re actually learning to be pretty good and generous. According to the Millennial Impact Report, nearly 40% of us gave amounts between $1-50, and another 23% gave at $51-100 levels to a nonprofit in 2012. Sure we don’t fit the current ‘typical donor’ profile of most symphonies, but in a few decades, we will.
Looking for ways to connect with millenials and start the giving trend early? Check out this post from 3/7/2014 on Nonprofit Marketing Blog by Caryn Stein, Vice President of Communications and Content at Network for Good.