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Having a plan lets you look at your social interaction comprehensively and see how it fits into other engagement and marketing goals.  Plus, it makes it really easy when the social media handler gets sick and the box office has to use that Twitter thing until they’re back. Do some analysis on your current profiles. If you’ve decided to stay on Facebook or Twitter or Google+, great.  Let’s look at how you’re doing on there. There are multiple ways to measure your success on these platforms.  Think about using: How many followers/likes/subscribers … Read more