The 2016 Arts Industry Digital Marketing Benchmark Study Is Here
Each year, the folks at Capacity Interactive publish the results of a comprehensive survey of digital marketing at arts organizations around the country. The data provides not only information about what arts marketers are doing out in the field, but also can serve as a benchmark to see how your organization stacks up against your peers. Some key takeaways, as identified on Capacity’s website, are: Arts organizations are underinvesting in websites, particularly mobile experiences. 63% …
Break Out Of Dull @Org Mailbox Names
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[vc_row][vc_column][vc_column_text]First and foremost, every organization should have at least one general mailbox name on hand. Yes, personal mailbox names are great (provided attrition isn’t too high) and following that, departmental addresses are also useful. Your group needs at least one generic mailbox name to use for the slew of third party provider accounts you’ll need that can always be accessed or recovered regardless of attrition (here’s why). Having said that, there’s no reason anyone needs …
Someone Else May Pay For Your New A/C (No, Not A Donor)
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If you have a large physical plant or campus of buildings and aging HVAC, lighting or water systems, you may want to consider an Energy Savings Performance Contract (ESPC). Under this arrangement, an energy service provider handles all the financing and upfront costs for system upgrades and guarantees the savings accrued from the improvements will be sufficient to pay for the upgrades over a period of time. While the bulk of ESPCs are entered into …
Why That Popup You Want So Badly Is Probably Hurting Your Search Rank
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Rarely do I encounter a web client that doesn’t want some sort of popup to capture email addresses, push an advertisement, or serve up some sort of call to action. Often, the need is genuine but how they envision implementation often risks hurting their search ranking. Here’s what you need to know in order to get past that learning hurdle. Traditional popups tend to force web visitors to interact with the popup before they can …
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…