One Simple Change To Google Analytics Anyone Can Do (and everyone should)
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Google Analytics (GA) is a remarkable resource but too many arts marketers aren’t able to leverage everything it has to offer. It’s not from a lack of trying or desire; in many cases, GA can simply seem overwhelming; fortunately, Google rolls out a seemingly endless stream of improvements and over the past year, many of those have been geared to one-click-simple changes; case in point, activating demographics and interest reports. Previously, this little gem required …
OMG, RT, and #: 154 Essential Social Media Definitions
“Ermahgerd, she totally creeped my pins and then RT’d them all!” Need a translator for that? Thanks to social media, new terms are appearing constantly. And if you’re managing your organization’s social media, managing your own, or just want to know what all the kids are talking about these days, then you’ll likely need a social media dictionary of some sort.* Luckily social media managing site, Hootsuite has a you and your tweeps covered. Published …
Board Service. All About the Gs.
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The Old Gs I was recently very encouraged to read the idea “that [non-profit] boards must be packed with influential connectors” is becoming increasingly obsolete. Learning this was a relief to me, and probably a lot of people, who have worked in arts organizations where board membership was often defined by the narrow philosophy of “get, give or get off” – essentially, solicit donations, make a donation or get off the board. It might be …
Emerging Arts Leaders 10 Years Later…Now What?
I’ve been in arts marketing for 14 years now. I started my arts marketing career at age 28 at a 2000-seat auditorium that mostly acted as a rental house, but also presented some music and theatre acts. I spent four years there learning the ins and outs of the entertainment and arts fields. Soon after, I joined the orchestra field and am now working for my third orchestra. I know I am no longer that …
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…