No One Cares About Your Website Slider
I’m sorry but it’s true. Most arts organizations have some sort of slider feature (also called a carousel) on their website. You probably do right now. Well, the cold hard truth is that very few people are actually seeing that slider content. How do I know this? DATA. (No, not this Data. I’m talking about real facts that have been collected and analyzed over time.) I think it makes us (meaning arts marketers and arts administrators) …
Pop Quiz: Who Is The Largest Employer Of Full-Time Musicians In The U.S.?
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Whether you’re home all day enjoying the holiday with family and friends or your organization is putting on an event today, try to take a few moments to remember the reason for the holiday. Furthermore, take a moment to remember that the single largest employer of full-time professional musicians is the United States Armed Forces. And that doesn’t even include the multitude of administrative and support personnel! Band Facts [fivecol_one][/fivecol_one] [fivecol_four_last] The United States Air …
More Changes Coming To Your Twitter Timeline
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In a blog post on May 24th, Twitter announced a number of new changes to what will count towards your 140 character limit when tweeting. These changes aren’t live yet, but according to the post, “will be available in the coming months.” The changes to counts affect: Replies When you reply to a tweet, the usernames you’re replying to will no longer count toward the 140-character limit. Note that this is ONLY for replies, as …
Let’s Talk About Lighting
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With 4k video now a common feature in most current generation smartphones, traditional impediments to making quality videos (like expensive digital cameras) are rapidly disappearing. But just becasue you have 4k video at your fingertips doesn’t mean they are going to look great and one of the most common areas where videos fall short is lighting. Simply put, lighting can make or break the quality of your video. Good lighting can make a video go from “who …
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…