LinkedIn Kills Off Share Counters


By: Drew McManus

In: Web Tech

If you’ve been wondering why all of your LinkedIn share counters don’t seem to work, don’t worry, it isn’t you, it’s LinkedIn. The company posted an innocuous announcement about killing of the feature and buried it their developer blog.

In addition to the counter function being removed, they blitzed all the existing underlying data which means all of your existing share counters will be set back to zero (assuming they aren’t there already). #WithFriendsLikeThese

LinkedIn failed to provide any real justification other than “share count on its own doesn’t fully reflect the impact that a piece of content delivers.”

That’s dev-speak for “we’re going to start charging you for meta which used to be free and force you to access it through our site.”

On the bright side, if LinkedIn was looking for another way to marginalize user engagement, they just found it.

In the meantime, you can always explore options with your web developer for manually adjusting the share count based on metrics from your Google Analytics account, but really, unless you have crazy good levels of source traffic from LinkedIn, it’s almost certainly a negative return on investment.

Drew McManus
Drew McManus
In addition to my consulting business, I'm also the Principal of Venture Industries Online but don’t let that title fool you into thinking I'm just a tech geek. I bring 20+ years of global broad-based arts consulting experience to the table to help clients break the cycle of choosing one-size-fits-none solutions and instead, deliver options allowing them to get ahead of the tech curve instead of trying to catch up by going slower. With the vision of legacy support strategy and the delights of creative insights, my mission is to deliver a sophisticated next generation technology designed especially for the field of performing arts. The first step in that journey began in 2010 when The Venture Platform was released, a purpose-designed managed website development solution designed especially for arts organizations and artists. For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, lead a team of intrepid arts pros to hack the arts, lead an arts business incubator, and love a good coffee drink.
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