Three Last Minute Tips To Maximize Year-End Giving Campaigns


By: Drew McManus

We’re only three days away from the deadline for claiming charitable donations so here are three tips you can use to help maximize donations from procrastinating donors.


[dropcap]1[/dropcap]Text Message: this is one of my favorites; according to IRS Publication 526, Charitable Contributions > When to Deduct > Text Message “Contributions made by text message are deductible in the year you send the text message if the contribution is charged to your telephone or wireless account.” If you don’t already have a text based donation platform up and running, it is unlikely you’ll get that done in time but if you have one laying around you haven’t used in a while, now is the perfect time.


[dropcap]2[/dropcap]Use Autofill Forms: prepopulating forms to reduce the amount of time it takes to submit an online donation is only going to do good things for conversion rates. It just so happens we have an article written by ArtsHacker Marc van Bree about some skills you can put to good use in order to make that happen.


[dropcap]3[/dropcap]Make Online Donations Click-Click-Done Simple: this tip may not be what some folks want to hear but if you require donors to register an account before they can complete the donation process, you’re leaving giant piles of money on the table. Think of it like this: if you were soliciting donations on the street, would you require each passersby donor to fill out a form before you’ll take the money you can see in their outstretched hand? Right. Ideally, the donation process should take as few steps and page loads as possible. If you can fit your entire online donation process on a single page and get to the transaction confirmation in less than two minutes, you’re in the hero’s circle. If not, then you now have a goal; ask your web developer for help.

  • Update: Google recently released a mobile design best practices document that reinforces the need for providing a guest checkout process: “Offer the option to check out as a guest, and encourage registration with tangible benefits.” Check out page 20 for the full content.
  • But wait, there’s more: this item has been examined by ArtsHackers Joe Patti (article) and Sarah Marczynski (article) so given all the attention, it’s probably a smart move to make this happen today if possible.


Three Last Minute Tips To Maximize Year-End Giving Campaigns

Do you have any additional high-value ROI tips to share with readers?

Drew McManus
Drew McManus
In addition to my consulting business, I'm also the Principal of Venture Industries Online but don’t let that title fool you into thinking I'm just a tech geek. I bring 20+ years of global broad-based arts consulting experience to the table to help clients break the cycle of choosing one-size-fits-none solutions and instead, deliver options allowing them to get ahead of the tech curve instead of trying to catch up by going slower. With the vision of legacy support strategy and the delights of creative insights, my mission is to deliver a sophisticated next generation technology designed especially for the field of performing arts. The first step in that journey began in 2010 when The Venture Platform was released, a purpose-designed managed website development solution designed especially for arts organizations and artists. For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, lead a team of intrepid arts pros to hack the arts, lead an arts business incubator, and love a good coffee drink.
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