Looking For Some Companion Data To The 2015 Arts Industry Digital Benchmark Study?


By: Drew McManus

In: Marketing & Communications

Earlier in the month, Ceci Dadisman pointed everyone in the direction of Capacity Interactive’s 2015 Arts Industry Digital Benchmark Study. If you found that data useful, then you should set aside some time to check out a 10/5/2015 article by Richard Howe at SmashingMagazine.com that provides a similar examination of data compiled by Salesforce for their annual Mobile Behavior Report.

Here are some of the highlights:

…the average mobile user checks their phone over 1,500 times a week and uses their device for 3 hours 16 minutes every day. Their main tasks, in order of occurrence, are:

  1. accessing email (91%),
  2. text messaging (90%),
  3. searching the internet (76%),
  4. social networking (75%),
  5. while watching TV (70%),
  6. keeping up to date with the news (62%),
  7. playing games (57%),
  8. listening to music (46%),
  9. reading (43%),
  10. watching videos (30%),
  11. getting directions (24%).

Howe continues by examining a number of takeaways from that data and although it isn’t focused on performing arts organizations the same way that Capacity Interactive’s study does, there is still a wealth of useful info.

One of my fav excerpts is “You’re unlikely to have 100% of a visitor’s attention, so don’t make them think!”

[button link=”https://www.smashingmagazine.com/2015/10/takeaways-mobile-web-behavior/” bg_color=”#E6353A” border=”#E6353A”]Read Takeaways From Mobile Web Behavior at SmashingMagazine.com[/button]

Companion Data
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Drew McManus
Drew McManus
In addition to my consulting business, I'm also the Principal of Venture Industries Online but don’t let that title fool you into thinking I'm just a tech geek. I bring 20+ years of global broad-based arts consulting experience to the table to help clients break the cycle of choosing one-size-fits-none solutions and instead, deliver options allowing them to get ahead of the tech curve instead of trying to catch up by going slower. With the vision of legacy support strategy and the delights of creative insights, my mission is to deliver a sophisticated next generation technology designed especially for the field of performing arts. The first step in that journey began in 2010 when The Venture Platform was released, a purpose-designed managed website development solution designed especially for arts organizations and artists. For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, lead a team of intrepid arts pros to hack the arts, lead an arts business incubator, and love a good coffee drink.
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