Earlier in the month, Ceci Dadisman pointed everyone in the direction of Capacity Interactive’s 2015 Arts Industry Digital Benchmark Study. If you found that data useful, then you should set aside some time to check out a 10/5/2015 article by Richard Howe at SmashingMagazine.com that provides a similar examination of data compiled by Salesforce for their annual Mobile Behavior Report.
Here are some of the highlights:
…the average mobile user checks their phone over 1,500 times a week and uses their device for 3 hours 16 minutes every day. Their main tasks, in order of occurrence, are:
- accessing email (91%),
- text messaging (90%),
- searching the internet (76%),
- social networking (75%),
- while watching TV (70%),
- keeping up to date with the news (62%),
- playing games (57%),
- listening to music (46%),
- reading (43%),
- watching videos (30%),
- getting directions (24%).
Howe continues by examining a number of takeaways from that data and although it isn’t focused on performing arts organizations the same way that Capacity Interactive’s study does, there is still a wealth of useful info.
One of my fav excerpts is “You’re unlikely to have 100% of a visitor’s attention, so don’t make them think!”Read Takeaways From Mobile Web Behavior at SmashingMagazine.com