Time To Sharpen Your Metrics Skills With A Free Webinar

If you’ve always wanted to attend a Click. Click. Done: Developing Your Google Analytics Skills session but couldn’t get away to the respective conference, I have some good news for you. This Thursday, May 25, 2017, the Ohio Arts Council is hosting a one hour webinar version from 12:30pm CT – 1:30pm CT. You can join me and fellow ArtsHacker Ceci Dadisman where we will be focusing on the nuts and bolts of metrics to ...

Read More
computer keyboard and mouse

Tracking Clickthroughs with Custom Links [2017]

Just over two years ago I posted about tracking clickthroughs with custom links made using a super simple tool provided by Google that integrates perfectly with Google Analytics. Since Google has recently updated their documentation it’s an excellent opportunity to bring it up again with the updated link, as it’s still as useful as ever! To recap: The Google URL builder helps you create custom URLs that allow you to track up to five parameters ...

Using Data to Make Your Website Better...Stronger...FASTER

Using Data to Make Your Website Better…Stronger…FASTER

Recently, fellow ArtsHacker, Ceci Dadisman, and I enjoyed giving a presentation to attendees of the Institute of Outdoor Theatre 2016 conference on how to use Google Analytics (GA) to make data-driven improvements to website content and layouts. The session was a huge hit and unlike our other GA oriented sessions over the past year (NAMPC2015 and ArtsMidwest2016), this one focused more on using out-of-the-box GA features, which made the material more readily usable for professionals ...