Time Saving Shortcuts Inside Google Analytics

Time Saving Google Analytics Shortcuts

Did you know that the standard browser version Google Analytics (GA) offers a series of keyboard shortcuts? Surprise! They currently come in two types: application shortcuts and date range shortcuts. If you use GA, you know the pain of click overload in order to get where you’re going and these shortcuts will help marginalize that impact. Date Range Basics Just in case you’re new to GA, let’s do a quick overview of what the date ...

How To Adjust Session And Campaign Length Inside Google Analytics And Why It Matters

How To Adjust Session And Campaign Length Inside Google Analytics And Why It Matters

Once you’ve completed must-have configuration and settings modifications to your Google Analytics (GA) account, such as activating demographics reporting and search tracking then filtering out your own visits, it’s time to dive into some of the more dynamic skills, such as modifying the default Session and Campaign lengths. Out of the box, GA assigns default session and campaign lengths (source). [box] By default, sessions end after 30 minutes of inactivity and campaigns end after six ...

Read More
Using Internal Search To Optimize Your Website

Using Internal Search To Optimize Your Website

Drew eloquently described how to easily activate internal search tracking in Google Analytics. Let’s look into how you can use the data from the report. [box] Do visitors use the search function? Unless you have a specific site or section of your site that lends itself to searches (i.e. a large ecommerce site, a huge archive or catalog, many articles, or anything else that requires many database entries or lots of content), don’t expect a ...