Looking for Social Media Content? Try A Swap!
Wired reporter Liz Stinson published a February, 2016 article about the February 2 #MuseumInstaSwap where 18 visual arts museums in New York City swapped social media content for the day. Most organizations are all about promoting their own exhibits/performances/artists on their social media platforms…nothing wrong with that. But, this InstaSwap gave museums the opportunity to find common threads between their own collection and their partner organization’s collection. And, I suspect, was a great opportunity to cultivate new ...
Instagram for Arts Orgs: What You Need To Know About Filters
Once you’ve got your Instagram account set up and have made goals and content decisions, now, you’ll need to start posting pictures to your profile. This is the fun part. Like other social media and mobile phone cameras, the Instagram app gives users the opportunity to edit their pictures and to add filters to pictures, which are pre-determined and set combinations of various photographic settings. A theater’s light board has one set level that makes the stage go ...
Instagram for Arts Orgs: What You Need To Know About Content And Setting Goals
In the first part of this series, Jonathan Eifert walked you through the basics of creating an Instagram account. So, now that you’re set up, you’ll need to fill it with content and engage users. First, Lets Set Some Goals. Setting goals is a way to measure your success and to determine how effective your presence is on Instagram. #1: Set a follower goal. People who want your pictures to appear in their homefeed are called “followers.” ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…