DISCLOSURE: This piece is tailored for breakout classical musicians earning over $100,000/year through their art, but the principles can be applied to most artists at different career levels. Traditional press coverage has become rare, highly prized, and very expensive. To cut through the extraneous information sent to journalists, artists need to hire PR experts to land them coverage. However, even then, it doesn’t guarantee press placement.
As most arts people know, promoting a new event or program can be very difficult when you don’t have any existing photos, video footage, or even past text on which to rely. All of this must be generated from scratch to launch an effective marketing campaign. You can’t recycle anything from the past because it’s a first-time, brand new event. How do you create something from nothing on a very limited budget? The tips below are for small arts organizations or larger ones wishing to cut back on costs. When promoting a … Read more
Finding the right photographer can be tricky for different reasons—budget concerns, indoor/outdoor locations, and certainly the art direction. In satisfying clients’ needs, I’ve had to search high and low to secure good photographers. Here are my top picks for photographers based in New York City or London that won’t break the bank. 1. Dario Acosta – NYC based, excels in portraiture for opera singers particularly and classical musicians at-large. Dario’s work is excellent as he transforms his studio into magic on camera. We worked together for pianist Caroline Oltmanns’ photo shoot and it was … Read more