Drive More Traffic To Your Website
Place links on social media channels that send fans back to your website – always! It may sound simple, yet so many artists and organizations don’t do it. I have seen social media content that is relevant to an artist’s brand or an organization’s mission, yet for some reason their social media content doesn’t link back to their website. Driving web traffic is important for obvious reasons, but in case you are new to it, ...
One Simple Change To Google Analytics Anyone Can Do (and everyone should)
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Google Analytics (GA) is a remarkable resource but too many arts marketers aren’t able to leverage everything it has to offer. It’s not from a lack of trying or desire; in many cases, GA can simply seem overwhelming; fortunately, Google rolls out a seemingly endless stream of improvements and over the past year, many of those have been geared to one-click-simple changes; case in point, activating demographics and interest reports. Previously, this little gem required ...
OMG, RT, and #: 154 Essential Social Media Definitions
“Ermahgerd, she totally creeped my pins and then RT’d them all!” Need a translator for that? Thanks to social media, new terms are appearing constantly. And if you’re managing your organization’s social media, managing your own, or just want to know what all the kids are talking about these days, then you’ll likely need a social media dictionary of some sort.* Luckily social media managing site, Hootsuite has a you and your tweeps covered. Published ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…