Digital Advertising For Arts Organizations
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As the President of Capacity Interactive, a digital marketing consulting firm for the cultural sector, I speak with hundreds of arts marketers every year about their digital advertising. This includes marketers from organizations of all sizes and genres, from museums to ballet companies, theaters to orchestras. At Capacity we publish an annual benchmark study looking at the digital marketing practices of the sector and work directly with over 100 arts organizations on their digital efforts. ...
Looking for Social Media Content? Try A Swap!
Wired reporter Liz Stinson published a February, 2016 article about the February 2 #MuseumInstaSwap where 18 visual arts museums in New York City swapped social media content for the day. Most organizations are all about promoting their own exhibits/performances/artists on their social media platforms…nothing wrong with that. But, this InstaSwap gave museums the opportunity to find common threads between their own collection and their partner organization’s collection. And, I suspect, was a great opportunity to cultivate new ...
Master Responsive Web Design With Chrome’s Device Mode RELOADED
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Along with death and taxes, you can be certain that Goggle will update the integrated tools inside its Chrome browser. One of the latest updates includes enhancements to their device emulator, a feature we covered in detail via an article from 7/15/2015. You can visit that post to better understand why this tool is important and how it will help you master the art of responsive web design, but today’s post is going to cover ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…