Who Should Receive Your Email Newsletter?
You may remember this post I wrote a while ago about why people unsubscribe from your emails. At the end, I propose the idea that your email newsletter should not be sent to everyone on your list (or to the people on all of your lists, depending on how you have it organized). As marketing evolves, relevance is becoming more and more important. Sending your patrons (and prospective patrons) the most relevant communications is key ...
Checklist For Getting Noticed
If you are an artist and want to get noticed, follow these steps. In today’s cluttered digital space, it’s imperative for an artist to pump images, videos, and text out in a kaleidoscope of ways that tap into the zeitgeist of their target market. When you develop content that aligns with your personal brand, your fan base will grow. The more fans you have, the more social clout you have when presenters consider booking you ...
Using Onboarding Techniques To Improve Web Engagement
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If you’re looking for some low hanging fruit to improve online engagement with users, look no further than using an onboarding email campaign to introduce website visitors to key functions of your website. Ideally, you’re capturing user email info at your website; it might be via newsletter subscription or a new user registration. Regardless of which capture point it is, knowing that the lead came in through your website is a crucial step in determining ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…