Please Don’t Ignore Me! Rethinking How We Design For Attention
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In an age where arts organizations are learning how to re-engage patrons with remote activity, it never hurts to reexamine what we take for granted. To that end, there’s a fantastic article by Victor Yocco at SmashingMagazine.com that provides exactly the sort of perspective our field can benefit from when engaging digital initiatives. Out of the gate, Yocco does a good job at framing the discussion by reviewing two sub-types of attention that are most ...
Yes, People Will Pay For Digital Content
There is a lot of talk about whether patrons will pay for digital content. I’ve always been (even pre-pandemic) in the camp that people will pay for great content. There is data coming out which shows definitively that people are indeed willing to pay for this type of content and some that shows they actually are. The recent special edition Culture Track data shows that people find digital content to be quite valuable: We also ...
4 Emails To Send That Don’t Ask For Money
Communications that don’t involve asking for money (donation, ticket sale, etc.) are important to keep patrons engaged and deepen their relationship with your organization. Here are some ideas for emails that don’t involve donating or purchasing but serve to educate and entertain. Automated Welcome Email An automated welcome email can come in two forms: when someone signs up for your email list, or when they sign up for a particular program, purchase a ticket, or ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…