Show Me What You Love About The Arts Without Using Pictures Of The Arts
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Advisory Board for the Arts sponsored a webinar discussing how Utah Symphony shifted its marketing focus to emphasize emotional factors and shared values. Karen Freeman, Executive Director of Research at Advisory Board for the Arts, observed that this approach can be effective because “people make choices based on emotional factors but justify it with rational considerations.” Essentially, how this might manifest is you may choose what car to purchase based on an emotional association but ...
Plan For An Inclusive Post-Covid Cultural Experience
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In mid-December 2020, LaPlaca Cohen and Slover Linett Audience Research released an analysis of the data they collected in the Covid edition of the CultureTrack survey through the lens of race and ethnicity. The three broad categories of change the survey results indicated are: • Becoming more inclusive and community-centered is the most widely desired category and includes greater diversity of voices and faces, greater focus on localness (local artists, local nonprofits, and the local ...
Retargeting Website Visitors With Direct Mail
Disclaimer: I receive no compensation or consideration from Modern Postcard, nor are any links affiliate links. You’re probably familiar with retargeting visitors who come to your website with Facebook content or Google advertising. This is when you place a pixel on your website that tracks users and then deploys content or advertising to them on another digital channel. What if you could send your website visitors a postcard in the mail? My friends at Modern ...
IKR? I'm keeping an eye on it and if Chrome releases an update that returns the ability to adjust the…