Marketing & Communications

Take Some Time To Explore AI Copy Generators

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If you aren’t already aware, AI copy generators are becoming all the rage. While I won’t blame anyone for responding to that with a healthy 🙄, I can also say my recent experience with one of them has been entirely positive. I spent several days using copy.ai and compared to the others I tried, it’s the most intuitive and produced the most useful content. In a nutshell, their software uses machine learning and artificial intelligence to generate compelling copy for a host of applications, such as website copy, social media posts, product … Read more

Why You Shouldn’t Rely On Words Like “Today” Or “Tomorrow” On Social Media

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Over the past couple of days, I’ve been reminded why we shouldn’t rely on relative time-based words and phrases like “today,” “tomorrow,” or “next week” when posting on social media. Why, you ask? Because I’m just now seeing #GivingTuesday posts from a variety of organizations — some of which I support and actively engage with on social platforms. Here are just a couple of examples: We can clearly see that they were posted five days ago, yet they appeared in my feed today. As arts organizations, much of our social media content … Read more

New Canva Features

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I know many of you use Canva , so I’ve got some great news for you! Canva is a great tool for nonprofits to create everyday design assets such as social media posts, digital display ads, email headers, etc. Best of all, the premium version is free for nonprofits! (If you aren’t taking advantage of this already, run — don’t walk — to sign up!) (Note: It is important to use a tool like Canva to create graphics that are in keeping with your branding. I do not recommend using Canva in … Read more