Try This Tip - Expand Your Audience

Try This Tip – Expand Your Audience

If you work for a small organization, here is an easy method to build up your website traffic. Using my preferred term, it’s an opportunity for you to build brand dimension—easily creating compelling content and getting eyeballs on your activity. (Preface: As most of you know, the more people you have coming to your website, the greater the opportunity to showcase your brand in an immersive experience. It allows you to sell tickets, provide valuable information, or simply entertain visitors. I recently set out to improve the website traffic for Portland Piano International. … Read more

Breaking Up With Adobe

Breaking Up With Adobe

It’s not you, Adobe. It’s me. You see, I am a long time Adobe software user. I started using the institutional licenses in school at the University of Missouri, and Adobe Creative Suite 3 was one of the first pieces of “pro” software I ever purchased. After CS6, when Adobe moved to the Creative Cloud subscription plans, I was torn. On one hand, it was going to be expensive. On the other hand, I used this software an awful lot, and I always got excited about new features when they became available. … Read more

Google Grants

If You Use Google Ad Grants, You’ll Want To know About These Changes

There’s a terrific article by Jason King in the 1/23/2018 edition of the Nonprofit Technology Conference blog that examines how recent changes to Google Ad Grant’s terms and conditions put some users at risk of temporary account suspension. A whole raft of new rules came into effect on the January 1st of 2018, many of which carry the risk of temporary suspension of your account. Here are some of the new policies: If your account’s click-through rate (CTR) drops below 5% for two consecutive months, it will be temporarily suspended. Single word keywords … Read more

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