Is Facebook Not Sharing The Correct Info From Your Website?

Spoiler: it’s (mostly) not your fault. As if there weren’t enough reasons for Facebook to send content managers screaming into the night, one of their long-standing bear traps didn’t improve much in the past five years. The Problem You publish a new webpage or blog post and when you go to share, Facebook seems to be pulling up the wrong image, title, and/or description. Not only does the share probably look bad but worst-case scenario is it leaves out some of the most important conversion oriented details. The same problem exists for … Read more

Do All Of Your Web Pages Have Conversion Goals?

Conversion goals are one of those odd things every arts marketer seems to know they need but for whatever reason, most groups have too many webpages with zero goals. For those on the outside of marketing-jargon, conversion goals are the thing you want a visitor to do at your website. For the most part, they can be broken down into three basic types: Revenue generation: purchasing a ticket or making a donation. Lead generation: a visitor adds their contact information to your database (name, email, address, phone, etc.). Social engagement: a visitor shares an event … Read more

Maintaining A Consistent Brand Requires Change

When things have been going poorly for an organization and they seek a fresh start, (perhaps upon emerging from a national epidemic), the impulse is often to rebrand. However, in a Marketing Week piece, Mark Ritson, argues for a revitalization rather than rebranding.  Ritson argues that even if you feel public perception is so bad there is a need to start over from square one, there is actually quite a bit of solid foundation you would be abandoning in a rebrand. Rebranding – in which we not only attempt to change the … Read more

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