ArtsHacker’s Guide To Podcasting: Hardware

Starting a podcast can open a lot of doors for your arts organization.  Over 46 million Americans are now listening to podcasts on a monthly basis.  The rise of smartphones has enabled people to easily consume podcasts while driving, working out, or cleaning the kitchen; moments for which audio is perfect. The best time to start a podcast was five years ago.  The second best time is right now.  The format is exploding in popularity.  Obama appeared as a podcast guest recently, and the podcast Serial has propelled the medium to millions of … Read more

Digital Marketing For Arts Organizations

Digital Advertising For Arts Organizations

As the President of Capacity Interactive, a digital marketing consulting firm for the cultural sector, I speak with hundreds of arts marketers every year about their digital advertising. This includes marketers from organizations of all sizes and genres, from museums to ballet companies, theaters to orchestras.  At Capacity we publish an annual benchmark study looking at the digital marketing practices of the sector and work directly with over 100 arts organizations on their digital efforts. Here is what I believe a digitally-evolved arts organization should look like when it comes to digital … Read more

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