Creating A Promo Video For An Orchestra With A Union Media Agreement
Video content is a superb way to garner engagement on Facebook. Clearly, you can use videos to promote across social media, but it works particularly well on Facebook. Recently, I was tasked by the Allentown Symphony Orchestra to promote their concerts. One concert featured the three-time Grammy Award-winning saxophonist Branford Marsalis playing with the ASO. Perhaps other marketing people can empathize when I say it’s hard to create from nothing. In other words, what does ...
How To Avoid Facebook & Twitter Share Fail
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Facebook and Twitter are great platforms for generating interest and driving ticket sales but there’s no getting around the fact that you must play by their rules. More often than not, this means jumping through a few hoops to customize or update your share content. Here Are Two Common Problems [box]New Content You publish a new webpage or blog post and when you go to share, Facebook and Twitter seem to be pulling up the ...
How To Increase Page Likes From 2,000 To 32,000
There is one metric you can “throw down” that is often impressive to listening ears. No matter what level in the arts hierarchy you may be placed, having a large number of Facebook page likes overall is essential. It pleases board members, donors, presenters (if you are an artist), and the general public. This is possible through Facebook page promotion. Over the past year I had been tasked to improve the social profiles of the ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…