Around this time last year I posted about Embracing the Online Anger, and one of the topics I’ve been meaning to explore further was how to handle customer service issues on Twitter. The recent good news on that front is that Twitter itself has made it easier to transition a customer to using Direct Messages (DMs) to interact with you, rather than corresponding via a public conversation.
(Source) If there is a snow storm (or snow monster), tornado, power outage or anything that might raise questions about whether an event you are sponsoring will occur, do people know how learn the event’s status? Sure they can call the box office, but if you are performing at a venue you don’t control or if someone has been unable to change the message on the voicemail, how will people know where to get information? Schools know that their students are always eager to have a snow day so they provide specific … Read more
Chattanooga Symphony & Orchestra concertmaster Holly Mulcahy has been on a tear as of late by tackling two of the most difficult questions arts orgs (especially classical music groups) encounter on a regular basis: when to clap and what to wear. Mulcahy addresses each in separate posts at her blog, Neo Classical, and unlike the typical examination of these well-worn topics, she provides a wealth of useful insight geared far more toward making patrons feel comfortable in their own skin and far more likely to have a good experience. As arts administrations … Read more