Samantha Teter

Chattanooga Symphony & Opera Executive Director Samantha Teter has over 15 years of experience in arts and non-profit marketing, public relations, and sales. She moved to the Chattanooga area in 2012 for the position of Director of Marketing with the CSO, and was promoted to Executive Director in 2016. She previously hailed from Denver, where she was Director of Marketing and Sales for the Colorado Symphony. Prior to that, she was Director of Marketing and PR for the Fort Wayne Philharmonic in Indiana. Other arts and non-profit experience includes Director of Marketing and Auditorium Events for the Scottish Rite Center in Fort Wayne and Marketing Specialist for Indiana Tech.
marketing goals road map

How To Set Better Marketing Goals

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I was just having a conversation with colleagues this morning about the importance of having goals. I, personally, work better if I have something to attain and a roadmap to get there. I ran across this article this morning that is a great guide to setting better marketing goals for your nonprofit. David Hartstein, on the Wired Impact blog, states, “If you don’t know where you’re going, there’s no way to monitor your progress or to ultimately know if you’ve arrived.” You wouldn’t set off on a cross-country trek without a road map, … Read more

Arm Yourself Against The Easy Way Out

20 Email Marketing Tips to Boost Engagement and Readership

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I know my email blasts can be better. I know I need to do a better job of engaging our email list with more relevant content and less event promotion. But each week when it’s time to come up with the content, the easy way out always wins: just put up details about upcoming events, and DONE. Email campaigns have been one area that I just don’t seem to plan very well (and believe me, everything else in my marketing campaigns is planned out in lovely, detailed spreadsheets.) So when I came upon this … Read more

Google for Nonprofits

Take Advantage Of FREE Google Advertising Via Google Grants

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You may already know this, but just in case you don’t, I have a great tip for you. Google gives away up to $10,000 per month in Google Advertising, for free, to qualified non-profits. If you aren’t taking advantage of this, you should! Go to google.com/grants, they have a video and a Non-Profit Guide that you can check out to learn more. First thing is to make sure you’re eligible; for the most part, you need to be a 501(c)3 or other qualified charitable organization, have a website, and agree to their … Read more