Track Your Offline Marketing In Google Analytics In 5 Easy Steps
One of my last slides in the Google Analytics session at the NAMP (National Arts Marketing Project) conference touched on tracking offline marketing. It was a quick mention without going into the details. But it solicited a lot of *mind-blown* responses. So I wanted to take a minute and describe in detail how to set it up. But first, let me show you a scenario in which it might be used. Let’s say you have ...
Google Analytics Decoded: Cross-Domain and Ecommerce
In the previous article we looked at the Google Analytics code snippet: how to find it, where to put it, and a quick evolution of the code. Adding the plain code as provided by Google will get you a lot of good data flowing in, but there’s more and better data to be had! As covered in the NAMPC presentation, cross-domain and ecommerce tracking are the bread and butter of a good digital marketing analysis. ...
Google Analytics Decoded: The Code Snippets
At the 2015 National Arts Marketing Project Conference in Salt Lake City, UT, I had the distinct pleasure of presenting a session on Google Analytics with fellow ArtsHackers Drew McManus and Ceci Dadisman. Google Analytics is a powerful tool. But it all depends on and starts with the proper code snippet. You may be building a new website or perhaps you have inherited a website that doesn’t yet have the tracking code, or perhaps you ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…