Special COVID-19 Edition Of CultureTrack Is Here

The folks at LaPlaca Cohen are working on a special COVID-19 edition of their indispensable Culture Track survey. The key findings are now available for download with the full report arriving later in the month. By conducting survey research and qualitative research among both arts audiences and the wider U.S. public, this study is designed to deepen our understanding of how arts and culture organizations can help their communities during these times…and how communities can support ...

What Is That Traffic From “l.facebook.com” In Google Analytics?

If you’ve been looking at your Google Analytics data (which I know you are), you’ve probably seen traffic coming from “l.facebook.com”. You might be asking yourself, “What the heck is that?” Well, it is traffic coming through something called a “link shim”. Link shims were created by Facebook to protect you from malicious links. When you click on a link in Facebook, it checks that link against a huge list of malicious URLs and, if ...

Gathering Data From Virtual Programming

As it becomes more clear that social distancing practices aren’t going to end anytime soon, our attention is turning to how to leverage our online offerings to build future audiences. Many organizations have widely shared free and open content online which has turned out to be a good vehicle to reach current and new patrons. In addition to making it easy to experience the art, this type of deployment removed the barrier of geography and ...