What Is That Traffic From “l.facebook.com” In Google Analytics?

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If you’ve been looking at your Google Analytics data (which I know you are), you’ve probably seen traffic coming from “l.facebook.com”. You might be asking yourself, “What the heck is that?”

Well, it is traffic coming through something called a “link shim”.

Link shims were created by Facebook to protect you from malicious links. When you click on a link in Facebook, it checks that link against a huge list of malicious URLs and, if there is any concern, it will ask you if you want to proceed to the URL you clicked. That is the link shim.

So, that is desktop traffic coming from Facebook simply separated out in your Google Analytics because it is coming through the link shim. If you’re interested to delve deeper into this topic, here is more detailed information.

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About Ceci Dadisman

Ceci is a multi-faceted marketing professional with more than 10 years of experience successfully marketing the arts and nonprofits utilizing innovative and cutting-edge initiatives. She is nationally recognized as a leader in digital and social media marketing and specializes in the integration of digital marketing and technology into traditional marketing methods.

A frequent public speaker, Ceci’s recent and upcoming engagements feature national conference appearances at NTEN, National Arts Marketing Project, Arts Midwest, OPERA America, and Chorus America in addition to many other local and regional events.

Ceci was born and raised in Pittsburgh, PA and graduated from West Virginia University. She currently lives in Cleveland and makes digital marketing magic at FORM, an agency that works exclusively with arts + culture and nonprofit organizations.

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