It’s Here! The 2017 Digital Marketing Benchmark Study

14shares 1Share on Facebook 13Share on Twitter 0Share on LinkedIn 0 0It is one of the best times of year! Capacity Interactive has published their most recent Arts Industry Digital Marketing Benchmarking Study findings. In looking at these findings year-over-year, it is interesting to see what has changed and what hasn’t. I highly recommend that you download the report for yourself, but here are some tidbits I found particularly interesting: We asked how organizations are informing their new site designs and found that, overall, patron-focused and data-informed inputs do not lead the … Read more

It Isn’t Just About The Price!

31shares 5Share on Facebook 20Share on Twitter 2Share on LinkedIn 3 1In the arts administration world, there is always a lot of talk about things that relate to the cost of admission. Are prices too high that they are preventing people from attending? Should we offer free events to bring new people in the doors? Quick, let’s do a discount to sell some last-minute tickets! There is a host of data that shows that discounting and offering free events alone with the aim of reaching new/underserved/low income audiences doesn’t work. (Here is an … Read more

A Library Is Winning Instagram Stories

21shares 4Share on Facebook 16Share on Twitter 1Share on LinkedIn 0 0Yep, that’s right. A library. The New York Public Library is getting people to read the classics 10 seconds at a time using what they call “Insta Novels”. The launch of Insta Novels has been a resounding success. The library says it has seen an increase of 100,000 new Instagram followers and over 40,000 readers completed  Alice’s Adventures in Wonderland. My first thought is that this could be a great way to make operas, ballets, plays, and the visual arts more compelling … Read more

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