Audience Diversity Is Not A Fad

Audience Diversity Is Not A Fad

Over the course of the year, I will be creating a series of posts on the topic of audience diversity. This incredibly important topic has become more and more important to me over the past few years. With the US population becoming more and more diverse and our “traditional” audiences dwindling, arts organizations simply must make a concerted effort to engage with multicultural populations in the communities they serve. We know from multiple national data sets as well as our own internal data (anecdotal and scientific) that the patrons of most arts … Read more

Everything We Know About The Facebook Feed Changes So Far

Everything We Know About The Facebook Feed Changes So Far

Ok, so Facebook has announced changes to how it displays content in the feed and people are freaking out. And not in a good way. Here’s what is happening: Posts from family and Friends be prioritized According to VP of News Feed Adam Mosseri, Facebook will prioritize “posts that inspire back-and-forth discussion in the comments and posts that you might want to share and react to. Because space in News Feed is limited, showing more posts from friends and family and updates that spark conversation means we’ll show less public content, including videos … Read more

How Not To Be Like Kodak

How Not To Be Like Kodak

When we think about most arts organizations, would we use the term “innovative” to describe them? Probably not. For many organizations, things have been done largely the same way for decades. Sure, there may be some shiny new things like a website or app, but the experience of attending an arts event hasn’t really changed.  You purchase a ticket to sit in a dark theater mostly in silence watching something happening on a stage. I started thinking about this again when I recently read this article on TechCrunch.  It talks about how … Read more

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