ALERT: Google Domains Shutting Down And Selling To Squarespace

On June 15, 2023 Google unexpectedly announced they sold Google Domains to Squarespace. Not only did this come as a shock to the online provider community, but it comes as especially bad news for nonprofits. Must-Have Details Any domain names you or your organization have registered at Google will be transferred to Squarespace. The timeline has not been defined but information from Google indicates it will be as soon as Q3 2023 to Q1 2024. Squarespace is not a dedicated domain registrar. The registration service is tied to maintaining a paid Squarespace … Read more

If Google Analytics 4 Feels Overwhelming, You’re Not Alone

It’s easy to look at the new Google Analytics 4 (GA4) dashboards and feel completely lost. For those who don’t have a great deal of experience working with GA4 you may think the issue is you but rest assured, there is a considerable amount of angst from even the most seasoned marketers and data analysts. There’s a great article from Roger Montti published in the June 23, 2021 edition of searchenginejournal.com that explains why there’s so much negative backlash. If you’re looking for some validation into your own misgivings, this is a … Read more

Get Up And Running With Google Search Console

While Google Search Console (GSC) has always been a power tool every organization should use, it still manages to be one of those things that gets overlooked. Fortunately, it’s increasingly easy to get an account up and running. Google Site Kit, for WordPress, completely automates what used to be a multi-step process. We’ll review how to set up an account manually in a subsequent article. But even if you have an account set up, it isn’t uncommon to see groups do nothing with it after that. The first thing you should do … Read more