How to Make More Money by Building Brand Dimension
DISCLOSURE: This piece is tailored for breakout classical musicians earning over $100,000/year through their art, but the principles can be applied to most artists at different career levels. Traditional press coverage has become rare, highly prized, and very expensive. To cut through the extraneous information sent to journalists, artists need to hire PR experts to land them coverage. However, even then, it doesn’t guarantee press placement.
Contracting Closer Look: Indemnification Clause
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The indemnification clause is a part of a contract that is often difficult to understand. Even after reading this post, you will still want to consult a lawyer, but you will be more aware of what to pay attention to when it comes to the indemnification clause. Even if it isn’t labeled, the language of the clause is pretty distinctive running something like “X will indemnify, defend and hold harmless…against any claims, judgments, costs, fees, …
An Already Great Tool Just Got Better: WebPageTest.org Image Analysis
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We took a deep dive into webpagetest.org in December, 2016 to uncover how it can help you improve page loading times for your website. Recently, they released a new feature in the form of a detailed Image Analysis tool. To use the new tool, begin by running a standard test. Once the results are generated, select the “Image Analysis” link in the summary navigation row: A new tab will open and you’ll see a notice …
The 2016 Arts Industry Digital Marketing Benchmark Study Is Here
Each year, the folks at Capacity Interactive publish the results of a comprehensive survey of digital marketing at arts organizations around the country. The data provides not only information about what arts marketers are doing out in the field, but also can serve as a benchmark to see how your organization stacks up against your peers. Some key takeaways, as identified on Capacity’s website, are: Arts organizations are underinvesting in websites, particularly mobile experiences. 63% …
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…