Audience Diversity Is Not A Fad
Over the course of the year, I will be creating a series of posts on the topic of audience diversity. This incredibly important topic has become more and more important to me over the past few years. With the US population becoming more and more diverse and our “traditional” audiences dwindling, arts organizations simply must make a concerted effort to engage with multicultural populations in the communities they serve. We know from multiple national data …
Try This Tip – Expand Your Audience
If you work for a small organization, here is an easy method to build up your website traffic. Using my preferred term, it’s an opportunity for you to build brand dimension—easily creating compelling content and getting eyeballs on your activity. (Preface: As most of you know, the more people you have coming to your website, the greater the opportunity to showcase your brand in an immersive experience. It allows you to sell tickets, provide valuable …
Breaking Up With Adobe
It’s not you, Adobe. It’s me. You see, I am a long time Adobe software user. I started using the institutional licenses in school at the University of Missouri, and Adobe Creative Suite 3 was one of the first pieces of “pro” software I ever purchased. After CS6, when Adobe moved to the Creative Cloud subscription plans, I was torn. On one hand, it was going to be expensive. On the other hand, I used …
Constructive, Considerate Executive Transitions – An Example
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The importance of transition planning is a common topic of discussion for non-profits given current and anticipated retirements. A few years ago we offered a set of guidelines for planning the transition which included a pretty impressive toolkit generated by the Federal Reserve of Kansas City. However it wasn’t until recently that I came across a specific example of an exemplary transition plan that had been been put into action. Barry Hessenius posted an interview …
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…