
Many Lens of Board Recruitment
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The upheaval of the past year in terms of public health, politics, social equity and other areas of concern have made it clear that a new operating environment will emerge, shaped by a changing set of expectations. Many organizations are recognizing that the composition of their governing board needs to be adjusted in order to better reflect the composition of the constituencies the organization serves or simply provide advice and guidance in areas which it …

Tracking Conversions With GA Goals
In the previous post in this series, we talked about why it is a good idea to track incremental conversions on your website. Now, we’ll take a look at exactly how to set those conversion actions up in Google Analytics. Setting Up Goals The easiest way to do this (and without any coding) is to use goals. As per Google: Goals measure how well your site or app fulfills your target objectives. A goal represents …

Get Up And Running With Google Search Console
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While Google Search Console (GSC) has always been a power tool every organization should use, it still manages to be one of those things that gets overlooked. Fortunately, it’s increasingly easy to get an account up and running. Google Site Kit, for WordPress, completely automates what used to be a multi-step process. We’ll review how to set up an account manually in a subsequent article. But even if you have an account set up, it …
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…