ArtsHacker’s Super Simple Guide To Mastering Transactional Emails Part 2
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In Part 1, we learned what transactional emails are, how to identify all the providers you may use that generate those messages, and must-have elements to include in your message templates. Today, we’re going to learn about how you should go about tracking those messages by connecting dedicated transactional email messaging providers to the services you use (spoiler: yes, there are free options!). You’ve already learned about the six primary points of contact where most …
Can You Double Your Clicks With The Jeopardy Effect?
I recently came across this oldie but goodie on Roger Dooley’s Neuromarketing blog and wanted to share. (If you don’t follow Roger on social media or regularly read his blog, you should do so immediately. He is awesome!) Do you want more clicks on your tweets? Or, on your marketing links in emails or ads? Or, if you are a blogger, journalist, or content writer, could you do with more traffic to your articles? A …
ArtsHacker’s Super Simple Guide To Mastering Transactional Emails Part 1
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Email marketing is great, no doubt about it. But that should only be one of your primary email oriented points of contact and groups that focus solely on email marketing are missing out on everything transactional emails offer. Transactional Emails Defined Unlike traditional email marketing that relies on messages sent to mass recipients, transactional email focuses on purpose driven messages sent to a single recipient. Typically, transactional emails are connected to a specific action, such …
Helping Your Donation Page Help You
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With an increasing number of people looking to make donations online, your organizational website has to perform many of the functions that an in-person or mailed appeal have performed in the past. The website Bloomerang can get you started with their 18 point check list for donation pages. Some of the advice you may have come across before, like having your donation form native to your website rather than redirecting donors to PayPal; making sure the …
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…