Month: October 2018

Your Email Marketing Provider May Now Be Collecting Sales Tax

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In the wake of the June 21, 2018 U.S. Supreme Court decision in South Dakota v. Wayfair most remote sellers, such as email marketing providers, are now required to begin collecting sales tax in certain states. What this means is you or your organization may start seeing those charges showing up on invoices. If your organization is a 501(c)(3) you may be exempt, but you’ll likely need to provide your email marketing provider with a copy of your state’s tax exemption letter. Many online service providers don’t require copies of tax-exempt status … Read more

Get Even More Of That Sweet Google Juice Using Secondary Dimensions

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Recently, my fellow ArtsHacker, Ceci Dadisman, and I conducted a private Google Analytics (GA) training session* for a nonprofit performing arts org. About mid-way through the session, we discovered that some of the attendees were unfamiliar with Secondary Dimensions and if there’s one GA feature that rises to “drop everything” status to learn, this is it. Per Google’s geek-speak definition, the “Secondary Dimension feature allows you to define a primary dimension and then view that data by a secondary dimension within the same table.” In English, that means you can cross tabulate … Read more

The Change History Dashboard: Your Google Analytics Secret Weapon

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Although it’s been around since 2014, the Change History dashboard inside Google Analytics is one of those oft overlooked, but useful tools that can save your bacon at just the right moment…but only if you know it’s there! There are no settings to adjust, instead, the Change History dashboard is exactly what it sounds like: a list of recent changes. You can find it by navigating to “Admin > Account > Change History.” There’s a search tool to help find users, dates, or specific changes. It’s especially useful when you have a … Read more