ArtsHacker’s Super Simple Guide To Mastering Transactional Emails Part 1
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Email marketing is great, no doubt about it. But that should only be one of your primary email oriented points of contact and groups that focus solely on email marketing are missing out on everything transactional emails offer. Transactional Emails Defined Unlike traditional email marketing that relies on messages sent to mass recipients, transactional email focuses on purpose driven messages sent to a single recipient. Typically, transactional emails are connected to a specific action, such ...
Helping Your Donation Page Help You
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With an increasing number of people looking to make donations online, your organizational website has to perform many of the functions that an in-person or mailed appeal have performed in the past. The website Bloomerang can get you started with their 18 point check list for donation pages. Some of the advice you may have come across before, like having your donation form native to your website rather than redirecting donors to PayPal; making sure the ...
Tips For Young Professionals Entering The Field
With summer in the arts world, comes the end of seasons for many organizations and perhaps, a slower, more leisurely pace at work. (I can actually eat my lunch now instead of scarfing it down en route to photograph a masterclass or set up 100 chairs for an event!) Summer also means new graduates entering the nonprofit and arts administration world and I love nothing better than a list of advice for emerging leaders. Nonprofit With ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…