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How To Create Quick Professional Graphics For Facebook

IMAGINE! It’s Friday afternoon, your office closes at 5 PM, and you still haven’t posted something to your organization’s Facebook page. You know you don’t want to post another boring photo of your last event.  What do you do? With many small arts organizations, a whole department doesn’t always handle such tasks like the one described. Your organization might only have two employees and the workload is shared.  Plus, you might not have had time ...

Adding Heatmaps To Your Website

If you know me even just a little, you know that I love data. Especially in the field of arts marketing because we tend to have our own preconceived notions as arts marketers on what “our people” like, what they want, and how they behave. Good data can either back that up or contradict it and put you on the right path. This is so true with websites. In my travels, I find that most ...

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Don’t Surrender To Tax Treaties

Presenting artists from other countries is very exciting. It allows you to provide your audiences an experience they can not get anywhere else in the country. Since the governments of other countries frequently subsidize tours by their resident artists, presenting these performances can be quite affordable. What may not seem so exciting or affordable is resolving the issue of the 30% withholding tax that is assessed against foreign artists, especially when you learn that everyone ...

Arts Admin, Legal

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