Begin Chronicling Your Season Using A Year-In-Review Microsite

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Although it’s fairly common practice for the commercial sector, arts orgs haven’t really caught on to the Year-In-Review (YiR) microsite trend yet but they’re doing so at their own peril.

In a nutshell, think of YiR microsites like an interactive infographic designed to deliver institutional stats in a timeline based layout, and even though we’re using the term microsite, they can just as easily be incorporated as a static page within your primary website but you likely won’t have as much control over using any unique styling or layouts.

For arts organizations, a YiR microsite can be an enormously useful tool to accompany annual campaign drives by highlighting mission based accomplishments. It’s also a useful tool for board members to reference on Smartphones during an elevator pitch (trouble remembering fact and figures, no problem, they’re all at the YiR microsite).

Chris Spooner’s line25.com (a must-read for any web developer/designers) has a terrific article from 2/3/2015 that examines a dozen YiR microsites he found inspirational and clever. Of particular note is The White House 2014 Year in Review site, which is really more of a big full width image slider, Letterboxd 2014 Year in Review site, a full-fledged stand-alone microsite, and Shopify’s 2014 Year in Review site, which feels more like an interactive infographic.

Begin Chronicling Your Season Using A Year-In-Review Microsite

So even though the 2015/16 season is barely out of the gate, you’ll want to begin thinking about the potential for a YiR site now in order to begin compiling all of the wonderful things your group is bound to accomplish this season.

In the meantime, did your group put together a YiR microsite for 2014/15? If so, post a comment and share the URL.

About Drew McManus

In addition to my consulting business, I'm also the Principal of Venture Industries Online but don’t let that title fool you into thinking I'm just a tech geek. I bring 20+ years of global broad-based arts consulting experience to the table to help clients break the cycle of choosing one-size-fits-none solutions and instead, deliver options allowing them to get ahead of the tech curve instead of trying to catch up by going slower.

With the vision of legacy support strategy and the delights of creative insights, my mission is to deliver a sophisticated next generation technology designed especially for the field of performing arts. The first step in that journey began in 2010 when The Venture Platform was released, a purpose-designed managed website development solution designed especially for arts organizations and artists.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, lead a team of intrepid arts pros to hack the arts, lead an arts business incubator, and love a good coffee drink.

Don't Stop Hacking The Arts Yet...

2 thoughts on “Begin Chronicling Your Season Using A Year-In-Review Microsite

  1. We’ve done something similar (although much simpler) with an end of year slideshow rather than a microsite. While the large commercial organization examples are great, I’d love to see and know about any other arts organizations that have created an end of year microsite.

    • I haven’t taken a look at your publishing platform but even the slides can work for something along the lines of the White House example linked to above. but if you folks have a basic slider function and the existing slide images are suitable, that could be a good, albeit straightforward, option.

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