Using The Internet Archive’s Wayback Machine To Improve User Experience

The Internet Archive’s Wayback Machine, which archives screencaps of your website, has been around for some time and it’s just as useful now as ever. Sure, it’s fun to see how some of the cringe-worthy designs from 2001 but go back within the last year and look for changes. Outside of something like your homepage hero image, is anything different? If not, then you just discovered a problem that needs to be addressed and here’s how you can go about fixing it.